B&M, a leading value retailer with a strong national presence, aimed to modernize its customer engagement ecosystem by unifying the management of gift cards, loyalty cards, and discount card programs.
The existing processes were fragmented across different systems, which created operational inefficiencies and inconsistent customer experiences across in-store, online, and mobile channels.
To support this transformation, UWorx partnered with Flooid to deliver a secure, real-time integration with Givex, enabling B&M to streamline all stored-value operations across their retail network.
Challenges
- Fragmented Stored-Value Systems
B&M’s gift card, loyalty, and discount card functionalities were spread across multiple disconnected platforms.
This led to:
- Variations in card balance accuracy
- Slower redemption processes
- Operational inefficiencies between in-store and online channels
- Integration Complexity & Security Risks
Legacy systems lacked unified integration pathways and modern security protocols.
Concerns included:
- Higher maintenance effort
- Risk of inconsistent data sync
- Lack of a single system-of-record for stored-value
Solution: Unified Stored-Value Integration for B&M
UWorx and Flooid collaborated to deliver a real-time Givex integration that consolidated all of B&M’s customer value programs; gift cards, loyalty, and discount cards into a single, secure platform. Flooid provided the POS framework and configuration, aligned tender types and transaction workflows, and managed the certification processes. UWorx contributed by engineering the APIs, designing the middleware, building the real-time communication layer, and implementing TLS 1.2 security. Together, these capabilities ensured instant validation, redemption, and balance updates at checkout across POS, HPOS, and SCO systems.
Key Features Delivered to B&M
- Unified Platform
Gift card, loyalty, and discount card functionality managed via one Givex system.
- Real-Time Synchronisation
Instant card validation and balance checks for every transaction.
- Strong Encryption
TLS 1.2 ensured secure transmission and full compliance.
- POS & SCO Integration
Integration via ESI enabled quicker setup and consistent behavior across B&M tills.
- Scalability
Support for 100+ payment methods and multi-territory deployment.
Results
The integration created a seamless and future-ready stored-value ecosystem for B&M, delivering:
Operational Efficiency
- Eliminated fragmented workflows
- Unified physical and digital card programs across all retail channels
Enhanced Customer Experience
- Faster, simpler redemption
- Real-time, accurate balances
- Reduced checkout friction
Improved Security & Compliance
- End-to-end encrypted communication
- Certified and validated integration ensuring reliability
Scalability for Future Growth
- Ability to extend programs across new stores and digital touchpoints
- Support for 100+ payment methods and global readiness
Together, the teams delivered a robust, modern stored-value solution that empowered B&M to provide a more consistent, secure, and customer-centric shopping experience.